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Keywords: ：扩展-建构理论、消费者行为、系统文献综述、积极情绪、市场营销方法论
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 142–166.
Published: 12 March 2025
... de Expansión y Construcción Comportamiento del Consumidor Revisión Sistemática de la Literatura Emociones Positivas Metodologías de Marketing ：扩展-建构理论、消费者行为、系统文献综述、积极情绪、市场营销方法论 Marketing science is ever-evolving, constantly seeking to understand the causes of consumer behavior...
Includes: Supplementary data
