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Keywords: ：酒店业、S-O-R 理论、消费者行为、社交媒体、ADANCO、情感
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Journal Articles
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Marco Túlio Correa Barcelos, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes, Luiz Rodrigo Cunha Moura
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 442–464.
Published: 27 November 2023
... 理论、消费者行为、社交媒体、ADANCO、情感 Perceived quality is related to consumers’ perception of the performance of products or services in tangible and intangible attributes that can satisfy their needs, expectations and desires compared to competitors (Souki et al., 2020 ; Zeithaml, 1988). Oliver...
