Keywords: Agentes conversacionales con IA
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Journal Articles
Spanish Journal of Marketing - ESIC (2026) 30 (3): 329–349.
Published: 27 May 2025
...抗拒 负面口碑 金融服务 创新抗拒理论 Agentes conversacionales con IA Chatbot Resistencia del consumidor Boca a boca negativo Servicios financieros Teoría de resistencia a la innovación Previous studies on IRT barriers’ influence on recommendation behavior have inconclusive results (Kaur et al...

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