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Keywords: Ajuste tarea-tecnología
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 518–537.
Published: 29 November 2024
... de los minoristas en los mercados en línea. Diseño/metodología/enfoque Este estudio de meta-análisis utiliza el marco teórico de ajuste tarea-tecnología para sintetizar y analizar los resultados empíricos de estudios de RA publicados hasta marzo de 2024. Resultados Todas las características...
Includes: Supplementary data
