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Keywords: Análisis narrativo
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 46–84.
Published: 09 July 2021
...), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Análisis narrativo Narrativas de consumo Revisión sistemática de la literatura Comportamiento del consumidor Comunicación...
