... value and consumer responses, strategically cultivating BC remains a critical yet understudied challenge for academics and practitioners. This study aims to address this gap by investigating brand anthropomorphism ( BA ) as an antecedent to BC . Design/methodology/approach Data was collected via...

...Bianca Kronemann; Hatice Kizgin; Nripendra Rana; Yogesh K. Dwivedi Purpose This paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy concerns...