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Keywords: Asistente virtual
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 286–308.
Published: 28 October 2022
... an important channel for brands to communicate. Marketing communications Artificial intelligence Smart speakers Advertising acceptance Virtual assistants Comunicaciones de marketing Aceptación de la publicidad Inteligencia artificial Altavoces inteligentes Asistente virtual 营销传播 广告接受...
