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Keywords: Atención a la publicidad
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Journal Articles
The influence of banner position and user experience on recall. The mediating role of visual attention
Open AccessFrancisco Muñoz-Leiva, Luís Miguel Faísca, Célia M.Q. Ramos, Marisol B. Correia, Carlos M.R. Sousa, Marouan Bouhachi
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 85–114.
Published: 16 July 2021
... Internet Posición del banner Atención a la publicidad Recuerdo del banner The conceptual model of this study is shown in Figure 1 . To fulfil these objectives, an experiment was conducted on a sample of 48 participants, using eye-tracking technology, in addition to a self-administered...
