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Keywords: Authenticity
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 192–213.
Published: 14 April 2025
...Carmina Fandos-Herrera; Alberto Labuena; Carlos Orús Purpose This study aims to analyse the impact of sustainability and perceived authenticity on the perceived image of a rural tourism destination and its influence on the intention to visit and recommendation. The moderating roles of age, gender...
