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Keywords: Behaviour
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 385–404.
Published: 08 September 2022
...Cristina Calvo-Porral; Rogelio Pesqueira-Sanchez Purpose Some aspects of technology behaviour remain unclear, such as the generation of technology use and engagement. So, this study aims to address the following question: does engagement with technology drive the use of technology?or does the use...
