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Keywords: Behavioural intention
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 158–177.
Published: 13 January 2023
...值 本研究通过研究游戏中的社会互动和电子商务中的购物行为, 使人们更好地理解游戏化在电子商务中的实施, 从而继续使用该平台并对游戏化方法进行口碑传播。 Gamification Behavioural intention Network exposure Attitude Social motivations Hedonic Utilitarian 关键词游戏化 行为意向 网络曝光 态度 社会动机 享乐主义 功利主义 Enhancing user experiences by incorporating gaming aspects...
