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Keywords: Beneficios
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Journal Articles
Buying local food is not a question of attitude: an analysis of benefits and limitations
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 80–97.
Published: 22 February 2022
... new empirical evidence on the influence of perceived benefits and personal limitations on local food consumption. Propósito Este trabajo explora la intención de compra de los productos locales. Partiendo del modelo de la Teoría del Comportamiento Planificado, estudiamos el efecto que los beneficios...
Journal Articles
The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 309–324.
Published: 16 February 2022
... beneficios del Internet de las Cosas afectan tanto a la intención de uso como al uso real de un smartwatch. Metodología Se utiliza el modelo Estímulo-Organismo-Comportamiento-Consecuencia (SOBC) para explicar los mecanismos que sustentan la discontinuidad entre la intención y el uso de la tecnología. Se...
