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Keywords: Benefits
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 80–97.
Published: 22 February 2022
...Begoña Peral-Peral; Jorge Arenas Gaitán; Jesús Reina-Arroyo Purpose This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits and the influence of contextual limitations...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 309–324.
Published: 16 February 2022
...Tahereh Saheb; Francisco J. Liébana Cabanillas; Elena Higueras Purpose This study aims to determine how Internet of Things (IoT) risks and benefits affect both the intention to use and actual use of a smartwatch. Methodology The stimulus–organism–behavior–consequence (SOBC) hypothesis is used...
