Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Boca a boca electrónico
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Alberto Azuara-Grande, José Ramón Sarmiento-Guede, María García-de-Blanes-Sebastián, Daniel Corral-de-la-Mata
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–29.
Published: 13 April 2026
.... The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence Electronic word-of-mouth Information acceptance models Purchase decision Museums Social media Boca a boca electrónico Modelos de aceptación de la información Decisión de compra Museos Redes...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (2): 188–206.
Published: 25 June 2024
... redes sociales ejercen una influencia sustancial en el comportamiento del consumidor. Este estudio examina cómo el boca a boca electrónico, el uso de Instagram y la credibilidad de los influencers en redes sociales dan forma a la dinámica del comportamiento de compra del consumidor. Diseño...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 126–143.
Published: 15 March 2022
... eWOM literature and identifies research questions to be addressed in the future. El boca a boca electrónico cross-cultural: una revisión sistemática de la literatura Objetivo La adopción global de Internet y los móviles da lugar a una enorme diferencia en el origen cultural de los consumidores que...
