...Rozbeh Madadi; Ivonne M. Torres; Reza Fazli-Salehi; Miguel Ángel Zúñiga Purpose In this paper, two studies examine the effects of Hispanic-targeted ads on three consumer-brand relationships (i.e. brand love, brand attachment and attitude toward the brand) and their behavioral outcomes. Additionally...

... one side, to empirically demonstrate the impact of salesperson brand attachment (SBA) on sales performance and, on the other side, to identify the mediators of this relationship in small retailing. Design/methodology/approach A survey was conducted with a sample of 206 small retailers from different...

... are not aware of any cases establishing the mediating effect of brand attachment in the hotel environment. We will seek to confirm this relationship in the Spanish hotel context. In short, this article contributes to the literature on brand experience in the tourism-hotel sector. Our objectives are twofold...