Keywords: Brand satisfaction
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Journal Articles
Spanish Journal of Marketing - ESIC (2019) 23 (2): 295–318.
Published: 09 August 2019
...Umesh Ramchandra Raut; Prafulla Arjun Pawar; Pedro Quelhas Brito; Gyanendra Singh Sisodia Purpose This paper aims to examine the mediating role of brand satisfaction and brand trust in brand equity antecedents and outcomes through an empirical investigation of brand equity elements. Design...

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