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Keywords: BrandZ
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 303–328.
Published: 27 May 2025
...晰指导, 即通过强化可持续性传播并有效关联产品性能, 可显著提升品牌的财务价值。 原创性/价值 在日益增长的可持续性与品牌价值研究领域中, 本文首次将研究焦点从企业可持续性行为转向客户的可持续性认知, 深化了对可持续性在品牌价值形成过程中作用机制的理解, 拓展了现有理论视角。 Brand valuation Brand value Sustainability CSR Interbrand Brand Finance Kantar BrandZ Valoración de marca valor de marca sostenibilidad...
