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Keywords: Business-to-customer (B2C) market
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (4): 450–476.
Published: 25 August 2025
... responses toward remanufactured products. It highlights the existing challenges for firms in succeeding with remanufactured products in the business-to-customer (B2C) markets. Design/methodology/approach This research introduces an integrative framework for studying consumer responses toward...
