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Keywords: Certification effectiveness
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (1): 83–102.
Published: 25 April 2018
...., 2010 ; Chan , 2008, 2011 ; Lo and Chang, 2007 ; Viada-Stenger et al., 2010). Finally, some companies also report a lack of skilled consultants (Chan , 2008, 2011). Quality certification Quality management Hotel chains Certification effectiveness These differences between...
