Keywords: Co-citation analysis
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Journal Articles
Spanish Journal of Marketing - ESIC (2022) 26 (2): 146–167.
Published: 17 May 2022
... publication level, rather than using the normal aggregated author co-citation analysis approach. Findings The findings reveal that the main themes of service research centered on customer satisfaction, service quality, service-dominant logic, methodological foundations, market orientation and service...

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