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Keywords: Co-creación
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–23.
Published: 12 January 2026
... and the interactions with multiple actors or destination stakeholders. Smart technology Tourism Experience Co-creation Memorability Satisfaction Loyalty Tecnologías inteligentes turismo experiencia co-creación memorabilidad satisfacción lealtad 智能技术 旅游 体验 共创 记忆度 满意度 忠诚度 This work...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 260–281.
Published: 04 August 2021
... efecto en la actitud hacia la co-creación online. Purpose This paper aims to determine the impact of cultural context and socio-demographic characteristics on the users’ deterrents and motivators to co-creation online. Design/methodology/approach The data from two different cultures the UK (306...
