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Keywords: Co-creación de valor
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Journal Articles
How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 324–347.
Published: 25 May 2023
... as the moderating role of ecotourist typology. Propósito El propósito de este estudio es examinar el proceso de co-creación de valor (VCC) en las plataformas digitales de ecoturismo y el papel de la utilidad percibida de la plataforma y el comportamiento de participación de los usuarios. El estudio también pretende...
