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Keywords: Co-creación de valor
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 324–347.
Published: 25 May 2023
... ecotourism platforms, confirming the important antecedent role of perceived platform usefulness and user participation behavior, as well as the moderating role of ecotourist typology. Propósito El propósito de este estudio es examinar el proceso de co-creación de valor (VCC) en las plataformas digitales...
