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Keywords: Co-word analysis
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–27.
Published: 01 October 2026
...Jesús Martínez-Navarro Purpose This study aims to examine the contribution that user-generated content ( UGC ) has made to marketing science over 2007–2025. Firstly, it assesses UGC research output in marketing. Secondly, it conducts scientific mapping, through co-word analysis and bibliographic...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 491–517.
Published: 20 December 2024
...。 Bibliometric analysis Brand experience Literature review Science mapping Text mining Co-word analysis 品牌体验 文献综述 文献计量分析 文本挖掘 科学知识图谱 共词分析 Experiencia de marca Revisión de la literatura Análisis bibliométrico Minería de texto Mapeo científico Análisis de co-palabras...
Includes: Supplementary data
