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Keywords: Comercio y marketing minorista
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Journal Articles
Task-technology synergy of augmented reality retail technology features: a meta-analysis
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 518–537.
Published: 29 November 2024
... Tecnología de realidad aumentada en el comercio minorista Comercio y marketing minorista Ajuste tarea-tecnología Intención de compra Meta-análisis 增强现实零售技术 零售与营销 任务-技术契合 购买意向 元分析 Augmented Reality (AR) has gained significant attention from the consumers and businesses seeking to enhance...
Includes: Supplementary data
