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Keywords: Comportamiento de patrocinio minorista
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Journal Articles
Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 420–441.
Published: 29 December 2023
... el consumidor (CBRE) y el comportamiento de patrocinio minorista. Diseño/metodología/enfoque Los datos se recogen mediante una encuesta autoadministrada a 338 compradores en los tres mayores centros comerciales de Pakistán. Además, los datos se analizan mediante regresión multinominal (múltiple) y...
