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Journal Articles

Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement

Bushra Sajid, Sadia Cheema, Raouf Ahmad Rather

Spanish Journal of Marketing - ESIC (2024) 28 (4): 420–441.

https://doi.org/10.1108/SJME-11-2022-0239

Published: 29 December 2023

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Journal Articles

Engagement and consumption behavior of eSports gamers

Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting, Raouf Ahmad Rather

Spanish Journal of Marketing - ESIC (2023) 27 (2): 261–282.

https://doi.org/10.1108/SJME-07-2022-0161

Published: 17 May 2023

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Journal Articles

Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey

Spanish Journal of Marketing - ESIC (2018) 22 (3): 319–337.

https://doi.org/10.1108/SJME-06-2018-0030

Published: 06 November 2018

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