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Keywords: Compromiso
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 213–230.
Published: 28 April 2020
... juegos como estrategia de medios para anunciar marcas teniendo en cuenta la novedad e interactividad de los juegos. Originalidad/valor Desde las perspectivas de la atención, la elaboración cognitiva, el compromiso y la experiencia, este estudio contribuye a la literatura de la publicidad en juegos al...
