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Keywords: Compromiso con la marca de lujo
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (2): 163–183.
Published: 01 August 2019
... activo) en el compromiso con la marca de lujo en Facebook. Diseño/metodología/enfoque Los datos se obtuvieron a través de un cuestionario online de los seguidores de varias páginas de marcas de lujo en Facebook. El estudio empírico se realizó utilizando un modelo SEM. Hallazgos El compromiso del...
