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Keywords: Compromiso del cliente (CE)
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (4): 477–500.
Published: 09 October 2025
...) Utilitarian motive (UM) Hedonic motive (HM) Social media Partial least squares structural equation modeling (PLS-SEM) Comercio social Compromiso del cliente (CE) Motivo utilitario (UM) Motivo hedónico (HM) Redes sociales Modelado de ecuaciones estructurales mediante mínimos cuadrados parciales...
