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Keywords: Compromiso del consumidor con la marca
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (2): 163–183.
Published: 01 August 2019
...Amélia Brandão; Eva Pinho; Paula Rodrigues Propósito Esta investigación analiza el antecedente (compromiso del consumidor) y las consecuencias (conexión con la marca e intención de uso de marca) de las tres dimensiones del compromiso del consumidor con la marca (procesamiento cognitivo, afectivo y...
