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Keywords: Comunicación
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 46–84.
Published: 09 July 2021
... (finding more resources) and specificity (being related to the topic). The following figure depicts the number of retrieved articles in the first step (Figure 1). Análisis narrativo Narrativas de consumo Revisión sistemática de la literatura Comportamiento del consumidor Comunicación 叙事分析 消...
