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Keywords: Confianza percibida
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–31.
Published: 04 May 2026
... expectativas Confianza percibida Influencia social Originalidad/valor percibido 移动钱包平台 技术采纳模型 期望确认模型 感知信任 社会影响 感知价值 In the evolving digital payment landscape, mobile wallet (m-wallet) are playing a pivotal role in transforming consumer behavior and payment practices (Hanafiah et al...
Journal Articles
Catalina Gómez-Hurtado, Francisco Jesús Gálvez-Sánchez, María Belén Prados-Peña, Andrés Felipe Ortíz-Zamora
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 425–443.
Published: 02 October 2024
..., específicamente el método PLS-SEM, para procesar los datos y estudiar el poder explicativo y predictivo del modelo propuesto. Resultados Nuestros hallazgos revelaron que la seguridad y la privacidad tienen un efecto positivo y significativo en la confianza percibida, y que esto, a su vez, tiene un efecto...
