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Spanish Journal of Marketing - ESIC (2025) 29 (4): 425–443.
Published: 02 October 2024
..., específicamente el método PLS-SEM, para procesar los datos y estudiar el poder explicativo y predictivo del modelo propuesto. Resultados Nuestros hallazgos revelaron que la seguridad y la privacidad tienen un efecto positivo y significativo en la confianza percibida, y que esto, a su vez, tiene un efecto...

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