...) model as a theoretical framework and consider cognitive variables (destination social responsibility, tourist social responsibility and three types of congruence) as antecedents of emotions and of the tourists’ response (intention to share). Specific factors related to the social platform (attachment...

...://creativecommons.org/licences/by/4.0/legalcode Interactivity Brand attitude In-game advertising Newness Brand recall Contrast effect Congruence Engagement Transfer effect Publicidad en los juegos Novedad Interactividad Recuerdo de marca Actitud hacia la marca Congruencia Efecto contraste...