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Keywords: Congruencia
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (3): 371–398.
Published: 17 September 2024
... consideramos variables cognitivas (responsabilidad social del destino, responsabilidad social del turista y tres tipos de congruencia) como antecedentes de las emociones y de la respuesta de los turistas (intención de compartir). También se incluyen factores específicos relacionados con la plataforma social...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 213–230.
Published: 28 April 2020
... From the perspectives of attention, cognitive elaboration, engagement and transportation of experience, this study adds to the literature of IGA by examining the impact of newness and game interactivity. Propósito Se analiza el efecto de la congruencia de la novedad del juego y su interactividad...
