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Keywords: Consumer–brand relationships
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (1): 98–116.
Published: 27 January 2023
.../licences/by/4.0/legalcode . Self-brand congruency Brand pride Brand loyalty Opposition brand loyalty Consumer–brand relationships Narcissism Congruencia auto-marca Orgullo de marca Lealtad de marca Lealtad de marca de oposición Relaciones consumidor-marca Narcisismo 自我品牌一致性 品牌...
