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Keywords: Consumer communication
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 46–84.
Published: 09 July 2021
... Consumption narratives Systematic literature review Consumer behaviour Consumer communication Other research studies are very content-specific. For example, Pace (2008) tries to extended consumption narratives into a new medium of expression, YouTube. In doing so, he used theatre theory, visual...
