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Keywords: Consumer communication
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 46–84.
Published: 09 July 2021
... analysis Consumption narratives Systematic literature review Consumer behaviour Consumer communication Figure 1. Retrieved articles based on keywords This process produced about 26,146 resources in consumer research and non-consumer research domains. Following the conventional literature...
