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Keywords: Consumer knowledge
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Journal Articles
Elisa Garrido-Castro, Francisco-José Torres-Peña, Eva-María Murgado-Armenteros, Francisco Jose Torres-Ruiz
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 65–94.
Published: 26 March 2024
...Elisa Garrido-Castro; Francisco-José Torres-Peña; Eva-María Murgado-Armenteros; Francisco Jose Torres-Ruiz Purpose The purpose of this study is to critically review consumer knowledge in marketing and propose a future research agenda. Despite the many works that have examined this variable, given...
