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Keywords: Consumer-based retailer equity (CBRE)
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Journal Articles
Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 420–441.
Published: 29 December 2023
.../零售顾客行为与相关变量之间的关系, 正如本研究中所探讨的那样。 Purpose Grounded on brand equity theory and theory of patronage behavior, this study aims to investigate the moderating effect of consumer involvement and shopping situations in the relationship between consumer-based retailer equity (CBRE) and retail patronage...
