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Keywords: Consumo sostenible
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025)
Published: 25 August 2025
... responses to such offerings, which makes marketing them in the market difficult. Circular economy Sustainable consumption Remanufacturing Business-to-customer (B2C) market economía circular consumo sostenible remanufactura mercado empresa a consumidor (B2C) 循环经济 可持续消费 再制造 B2C市场...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 367–388.
Published: 11 July 2023
... in developing the purchase intention for organic food products. Objetivo Los consumidores demandan productos no sólo saludables, sino también limpios y respetuosos con el medio ambiente, es decir, productos de consumo sostenible. Por lo tanto, este estudio pretende identificar los principales factores que...
