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Keywords: Contenido efímero
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Journal Articles
Khoi Minh Nguyen, Ngan Thanh Nguyen, Thao Thi Xuan Pham, Nhi Huynh Man Tran, Ngoc Chung Bao Cap, Vy Khanh Nguyen
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (1): 2–30.
Published: 20 January 2025
... to the terms of the CC BY 4.0 licence. Cómo el marketing de contenidos efímeros fomenta el amor a la marca y el compromiso del cliente Resumen Objetivo Este estudio explora cómo el marketing de contenidos efímeros mejora el amor a la marca y el compromiso del cliente, enfocándose en el papel...
