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Keywords: Contribuir
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Journal Articles
Maria Santos-Corrada, Jose A. Flecha-Ortiz, Evelyn Lopez-Gonzalez, Virgin Dones-Gonzalez, Melissa Cortina-Mercado
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–25.
Published: 24 February 2026
... COBRA Consumir Crear Contribuir Intención de compra Motivations for using social networks (SNSs) are shaped by ease of access, promotion of interaction, facilitation of communication, development of relationships and support for personal identity formation. Understanding these characteristics...
