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Keywords: Credibilidad de marca y embalaje excesivo de productos
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 286–305.
Published: 19 July 2022
... Valor de marca Credibilidad de marca y embalaje excesivo de productos There is an increasing awareness of the environmental commitment of corporations because these commitments enhance competitive advantage (Chen and Chang, 2013a). Customers in developed economies initially valued...
