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Keywords: Cultura
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Journal Articles
What motivates and deters users’ online co-creation? The role of cultural and socio-demographic factors
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 260–281.
Published: 04 August 2021
... impacto del contexto cultural y de las características sociodemográficas en los factores disuasorios y motivadores de los usuarios para la cocreación en línea. Diseño/metodología Se han recogido y comparado los datos de dos culturas diferentes, del Reino Unido (306 usuarios) y de España (307 usuarios...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (2): 231–248.
Published: 04 July 2018
... the influence of CQ in the cross-cultural field. This work contributes to the development of the concept of CQ as a decisive factor in a globalised world and analyses its impact on the internet, a tool that is fundamental at all levels. Propósito/objetivo Cada cultura posee unas normas, creencias y valores...
