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Keywords: Cultural sensitivity
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (1): 103–118.
Published: 20 April 2018
...Asunción Beerli-Palacio; Josefa D. Martín-Santana Purpose This paper aims to analyse the influence of the cultural sensitivity of tourists on the change in image that occurs for tourist destinations prior to and after a visit; understanding cultural sensitivity as the recognition of and respect...
