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Keywords: Customer dominant service logic (CDSL)
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (2): 228–250.
Published: 05 July 2024
... in developing countries. This study aims to apply customer-dominant service logic (CDSL) to comprehend customers’ life-sphere contributing to some of the vital United Nations sustainable development goals (UN SDGs). In this essence, CDSL grasps the impact of customer empowerment (CE) and environmental corporate...
Includes: Supplementary data
