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Keywords: Customer engagement (CE)
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (4): 477–500.
Published: 09 October 2025
...Heba E. Hassan Purpose The emergence of s-commerce has increased the significance of enhancing customer engagement ( CE ) behavior via the company’s pages on social networking sites ( SNS ). CE motives are categorized into two elements: hedonic and utilitarian. However, the specific factors...
