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Keywords: Customer experience
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 350–374.
Published: 02 September 2025
...-powered customer service that would redefine customer experience. Research limitations/implications Because the database included was only from Scopus and not any other databases such as PubMed or Web of Science, the authors do not claim the list to be exhaustive. Practical implications...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 258–277.
Published: 30 April 2025
... and the moderating effect of customer experience on the relationship between brand awareness, perceived value and purchase intentions. Design/methodology/approach The 319 respondents took part in the quantitative study that was analyzed through the PLS-SEM algorithm. The data was collected through convenience...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 287–309.
Published: 22 November 2023
... Tourism Customer experience Immersive technologies Literature review Realidad aumentada Realidad virtual Turismo Experiencia del consumidor Tecnologías inmersivas Revisión de literatura 增强现实 虚拟现实 旅游业 客户体验 沉浸式技术 文献综述 Spanish Ministry of Science, Innovation and Universities...
