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Keywords: Customer re-patronage intention (C-RPI)
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (2): 228–250.
Published: 05 July 2024
... social responsibility (Env CSR) on customer re-patronage intention (C-RPI) with the mediating and moderating effects in Pakistan’s four- and five-star hotels. Design/methodology/approach A deductive approach is followed in which an online survey of 400 hotel customers was conducted using purposive...
Includes: Supplementary data
