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Keywords: Customer retention
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (1): 2–21.
Published: 14 May 2018
...’ passion on social commerce creates an optimal experience that boost customers’ retention. Objetivo Las páginas web de social commerce ofrecen un escenario completamente diferente al estudiado hasta la fecha, favoreciendo la retención de clientes en Internet gracias a la riqueza de las interacciones...
