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Keywords: Cyberaddiction
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (3): 293–311.
Published: 02 July 2024
...Souad Maghraoui; Lilia Khrouf Purpose The purpose of this study is to shed light on the determinants of TikTok cyberaddiction during the COVID-19 pandemic, as well as the resulting attitudinal and intentional reactions of users. Design/methodology/approach An online survey of 305 young TikTok users...
